Branding the Unchanging You

Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But there is a problem when your brand is based on something superficial or fleeting.... [Read more...]
What’s Your World-Changing Message?

What’s Your World-Changing Message?

When I was a revolutionary journalist back in the late 80s and 90s, I was charged with discovering the essence of what was going on in a meeting that could go on for hours, and distilling it down to a few short paragraphs for publication in our small monthly newspaper. My goal was to empower revolutionaries all over the world to learn from the... [Read more...]
11 Cool New Web Banner Designs by the Magical Marketer

11 Cool New Web Banner Designs by the Magical Marketer

The Magical Marketing process to design a Wordpress Site is multi-faceted and highly collaborative. The key element to the design is the custom designed banner that adorns the top of the page.  This banner is designed to reflect the essence, purpose, mission and resonance of the client, and is not necessarily a reflection of my aesthetic as the... [Read more...]
Soul Symbol and Logo Designs by Julia Stege the Magical Marketer

Soul Symbol and Logo Designs by Julia Stege the Magical Marketer

The Magical Marketing approach to branding is called Branding from the HeartTM because it starts with what is most important to you. When working with my branding clients, my objective is create the aesthetic that depicts their purpose, vision and personality beautifully while conveying their essence consistently throughout their marketing. The... [Read more...]