I use free webinars to promote and deliver my Magical Marketing Mastery Course as well as my 1-on-1 branding and website services. They have really helped build strong positive buzz about me and my offerings. And the webinar intensives I’ve offered have not only brought income, they have also provided me a platform to share my true purpose and develop my gifts with the people who need them.

I feel strongly that anyone in business for themselves can and should use free webinars to attract a wider potential client base and build additional streams of income while fulfilling on their life mission.

If you know you want to offer free webinars, here are 10 steps you can use to ensure yours are successful and wildly attractive.

Step One: Decide What’s Perfect for You

Start your process by focusing on what you want to happen before you plan your webinar offerings.  With the magical 4-part Attraction Plan process [magicalmarketingtoolkit.com ] you can identify your perfect peeps and what draws them to you, and clarify what you want to offer.  This is the most important step to attracting the right people to help your webinars succeed.

Step Two: Define Your Heart-Felt Offering

Explore what makes you tick and how that relates to your services and/or products and the results you produce for your clients. Discover the passion behind what you do for people. When you share your purpose in relation to your gifts and skills, you have defined your heart-felt offering in a way that makes you different and draws the right people to your webinars.

Step Three: Create Your Wildly Attractive Webinar Plan

Now that you know who you’re attracting and what you’re offering to them, it’s time to map out your plan of action. Schedule the date and time of your webinar and write out all the steps you’ll need to take to make it happen. You are not creating all the content at this stage, just a solid outline for your topic, how you will deliver it, and what you will offer at the end of the webinar. Also plan your follow up for after the webinar. Give yourself about 3-4 weeks to promote your event, and enough time before that to write your content and have your web person create the sales page and opt in.

Step Four:  Develop Your Authentic Marketing Message

Now you want to start writing your sales copy in a way that is authentic, poignant and inspiring. I often study the sales pages of mentors who I have found particularly enrolling, straight-forward and effective and emulate their fomat while using my own voice. These days less is more where copy is concerned (most folks don’t read all that sales verbiage anyway!) You may want to include some short videos to get your message out more effectively.

Step Five: Get Your Webinar Service

There are a variety of services you will want to look into to find what works best for you. All the following options come with some form of training so you can learn how to use them.

Gotowebinar.com: I’ve been using this service for 4 years and it’s a solid, reliable webinar program. You can show slides and share your desktop, it has one-click recording, and several room sizes to choose from. Cost starts at about $50/month.

iWowWe: This is a new exciting service that allows up to 100 people in the room for only $20/month. You can share slides and desktop like Gotowebinar, and you can do video conferencing where you and up to 100 peeps can see each other face to face. This service also allows for video emailing with auto responders, and one-click video share on social networks. You can get more info on video conferencing plus a free video email trial at http://www.iwowwe.com/js1139

Instant Teleseminar: I haven’t used this system recently, but I’m excited about the ability to offer webinars off your own website. This is great for branding and you can stream your webinar right off your sales page. You can also re-broadcast your webinars which is a great time-saver, especially for ‘evergreen’ campaigns you offer ongoingly.  This service won’t allow desktop sharing but you can share slides. Starting at $47/month for up to 20 phone lines and 100 web attendees. Here’s a 21-day, $1 Trial offer http://InstantTeleseminar.com/ProductInfo/?x=2821426

Step Six: Create Your Content

One downside of offering webinars over teleclasses is that you have to prepare slides for a webinar. For years I did teleclasses in an impromptu fashion, mostly channeling the content for folks in real time. Now with webinars I have to create the content in advance, designing slides that will captivate my audience. The upside of this is that you can create a PDF of your slides for an instant hand-out, and you can relax during the webinar knowing you’ve mapped out what you will say in advance. Make sure your slides include interesting graphics that support the point you are making. This will help folks pay attention and retain your information better.

Step Seven: Create Your Compelling Offer

You will want to offer your free webinar participants the opportunity to learn more about you, test the waters with your service, or hire you to help them in a bigger way. Make sure you have a compelling offer during your free webinar that inspires them to take the action to connect with you. This could be a discount on a product or service limited to webinar participants who act quickly, or an offer for a complimentary consultation to help them determine their next steps.

Step Eight: Promote Your Butt Off

Social Networks are the perfect places to promote your webinars. A good strategy is to take snippets from your presentation and mission statement, along with quotes from famous writers and thinkers that match your mission, and send these out via Twitter, Facebook, and LinkedIn.  Then about 20% of your posts will have a link to your webinar sign up page. Also send out an invite to your ezine list. These folks are most likely to be responsive.

Step Nine: Deliver Your Webinar

If you’ve never delivered a webinar before I suggest you do a trial run with your friends to make sure you understand the technology and have the flow. That way when it’s time to deliver your webinar live to your subscribers, you are ready.  Now relax and connect through the heart with people on the webinar. Deliver your content with love and a sincere desire to contribute to your participants. This will create a dedicated following

Step Ten: Follow Up

Make sure you follow up with folks who attended your free webinar. Some of your participants will act right away to take advantage of your compelling offer, while others will act only after you follow up with them. One great follow up is sending out a link to the class recording along with a reminder of your compelling offer. Another way is to collect their phone number in the registration process and pick up the phone to call them. You can ask if they felt the webinar solved their issue or if they need further assistance.

I recommend repeating this process every month or at least every other month to build a loyal following of like-minded people who refer or become your perfect customers.

I hope you find these steps helpful in empowering you to offer successful free webinars. If you would like help offering free webinars to get your message and gifts to the world, I would be honored to assist you. Please apply for your Magical Strategy Session at http://www.magicalstrategysession.com and we will explore your next steps in this no-obligation complimentary consultation.

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR BLOG OR EZINE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps conscious entrepreneurs attract their tribe and inspire a revolution with authentic branding strategies and wildly attractive graphic and website designs. If you’re ready to start attracting your perfect customers now, get Julia’s free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com 

Now obviously Amazon.com was successful as they are still one of the largest online retailers in the world. However, does that mean all websites that came later should mock Amazon? I always said no.

That’s why my slogan back then was “Abolish Boring Websites!”

The fact is, much of the website trends then and now are not appropriate for conscious entrepreneurs trying to get an authentic message out to the world.

We don’t want thousands of options, or ugly sales pages with big red flashing headlines, or hypey advertising claims designed to scare people into buying. We know we really can’t abolish all of the boring websites of the world, but we also know we want our website to attract rather than attack our perfect customers.

So to Abolish Boring Websites,
we actually need to create Wildly Attractive Websites that make the
boring ones obsolete!

So what are the components of a Wildly Attractive WebsiteTM?

1) It Starts with an Attraction Plan. To ensure your website will attract your perfect customers, you first want to define who your perfect customers are, what makes you and them tick, and what you want to offer. This process is different from choosing a niche to target. Rather, you are getting in touch with what is perfect for you. Your Attraction Plan will serve as the basis for everything that goes on your site. You can download your free Attraction Plan instructions at http://www.magicalmarketingtoolkit.com

2) Your Authentic Message Comes Next. How do you want to serve your perfect customers? What is your mission? Craft your website message from the heart and really share what is most important to you. Remember that “like attracts like,” so by sharing yourself authentically in your website, your most perfect customers will be intuitively drawn to you. (If you need help clarifying and expressing your purpose through your brand message, you may apply for a complimentary Magical Strategy Session with me to get started.)

3) A Resonant Visual Expression of Your Brand. When someone comes to your website, you want it to FEEL like you. The colors, shapes, symbols, style combine to offer a certain experience, or vibration, for the visitor. Since your site represents you when you cannot be there to represent yourself, make sure the site design is a beautiful, authentic expression of you and your message. Just as you would not attend a business networking function in your PJ’s, don’t let your online presence be frumpy, home spun or disorderly. (If you need a new website, or ideas on how to improve your online presence, you may apply for a complimentary Magical Strategy Session with me to get started.)

4) Make it Google Friendly. Google searches are the #1 way customers find their vendors these days, so you want your site to be Google-Friendly. By selecting keyword phrases that are authentic, accurate and compelling and using them frequently in the Title, Meta and Image Alt Tags, Headlines, URL and Links, you have a better chance of coming up well for searches of that phrase. Also post your site to popular online directories and social networks to help your ranking.

5) Change it Regularly. Many solopreneurs are opting for sites that they can easily update themselves, like a WordPress Site with integrated Blog. Updating your site regularly will not only help to keep the interest of your customers, but the search engines reward new content with higher ranking.

6) Brag About It. Though it’s easier to get good Google ranking than it was in the past, you still want to spread the word about your site through marketing. The best places to brag about your website are at in-person and online networking spaces. Meeting people in person is still a vital element to your online marketing plan. Social networks also offer an incredibly viral platform in which to spread buzz about your site. Make sure you let people know how to find your site and what benefit they will receive when they do that (a free report or audio?).

7) The Question of Investment. Some business owners are surprised to find that a professionally designed and programmed website can cost them several thousand dollars or more. When compared to some of the free and inexpensive options for creating a site yourself, this expense seems unnecessary at first glance.

I think of a website like a restaurant, a store front, or an office space. When a new business creates a public space, they either buy or rent a building and then they design it to be attractive to their customers. They select the right colors, fixtures and furnishings. They create signage that stands out while displaying the brand identity nicely. They make the space a professional representation of their product or service, and they can spend tens of thousands of dollars to do this. Consider your website to be your online public space and invest appropriately to represent you and your important heart-felt mission.

When you attract your perfect customers online, this initial investment can be recouped quickly.

I hope you enjoyed these website tips. If you would like to see more of our site designs, please visit our online portfolio of designs here.

Go forth and attract!

Not only that, being stressed out will not make me more attractive to my perfect customers, right? I’m sure you can relate to what I’m talking about here. So what can we do to raise our vibration? Here are some simple tips I like to use to help me feel more like myself.

1) Get Into Action: if you’re feeling worried about the future, one way to get you thinking along a more positive bent is to do some authentic marketing from the heart, write a blog entry, or plan a free tele-class. Forwarding your purpose and your work feels good and it’s practical. Additionally, the result (ie attracting perfect customers) is also a vibration raiser.

2) Just Relax: If you’re feeling stressed and burned out, getting into action might not be what you need right now. In this case I suggest some radical self care. When was the last time you took yourself to an uplifting movie or took a nap in the middle of the day? How about a bubble bath with some hydrating oils and aromatherapy, or maybe a massage? Focusing on making yourself feel great will raise your vibration, and when it’s time to return to work, you will be refreshed and ready.

3) Get Some Help: If you’re feeling overwhelmed then it’s probably time to get some help. Today I finally asked my husband to help me get my car smogged and registered and now that’s one less thing I have to worry about. I also have someone coming over to help me clean and organize my house and office, someone to help me with my books, and someone to help me create new products for my business. The Lone Ranger days are over for me. It’s a great feeling to get help and get relief!

4) Jump-Start Those Endorphins: Excercise is not only good for your health, it stimulates those good-feeling hormones to go rushing through your body. I love to take my rainforest herbs and hit the treadmill while listening to my favorite music. Or when the weather is good, a brisk walk outside can be exhilarating.

Give these a try and then notice how your circumstances start to shift as your vibration rises. I’d love to hear about the results you get when you raise your vibration.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you’re ready to start attracting your perfect customers now, get Julia’s free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Are you blogging yet, or are you just resisting the inevitable? Remember the olden days when you didn’t even have to have a website to be considered a real business? Those days are way gone. So now that you (hopefully) have a great website that truly speaks your passion and attracts your perfect customers, you thought maybe you could sit back and field calls all day?

Well, that *could* happen, and I do believe in magic, but truth be told, most people have to market their websites if they want to attract perfect customers from the web. Blogging and bookmarking your posts from social networks is the #1 way to improve your site ranking and create site popularity, so put on your blogging hat!

Discovering Your Magical Keywords

If we must blog, and blog as often as possible (Google rewards fresh, new content) then we want to blog in a way that is fun and fulfilling for us. Also, since we are concerned with being recognized by our most perfect customers, we want to be sure to share what is most important to us, and to use keywords that are not only logical descriptions of our offerings, but also reflective our our mission and message. We understand that our perfect customers are attracted by our unique flair.

Using our chosen keywords in a variety of blog posts and linking to and from our websites will help our ranking for those words. When we choose words reflective of our purpose, blogging becomes a fulfilling and even transformative process that connects us with our life purpose and attracts our most perfect customers to us.

Logo Design for Holistic Health Practitioner Kimberly D'Eramo, D.O.

What Makes You Tick?

I suggest that you tap into what really makes you tick, and relate that to your offering in writings directed to your perfect customers. It’s not all about selling your products and services, it’s about connecting with other people of like mind and like heart and exploring how you can contribute to each other. These are the kinds of connections that foster positive, conscious business relationships. When you think about the result of your blog post, how you will be helping people with authentic shares about things you feel are important, then blogging becomes a fun medium for self exploration.

I am asking you to blog your heart out, my friends. Blog far and wide and create a niche for yourself that is reflective of your true life mission, then watch that telephone light up with your most perfect customers.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of beautiful artistry, Intuitive Branding,  Law of Attraction Marketing, Wildly Attractive Websites, and smart Internet marketing techniques. If you’re ready to start attracting your perfect customers now, get Julia’s free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Are You Ready to Leave Boring,
Senseless Online Networking to the Birds
and Start Really Attracting Perfect Customers Online?

Dear Conscious Entrepreneur,

If you’re seeking a totally different, wildly attractive, fun and sustainable approach to social networking and internet marketing, I’d like to invite you to check this out:

Magical Marketing Free Webinar
ATTRACTING PERFECT CUSTOMERS ONLINE: THE BASICS
Thursday, February 16
10 am PT / 1pm ET
REGISTER HERE 

Close your eyes and imagine this: 
the phone rings and someone on the other end of the line says, “I found you online and I really love what you do. Your approach is so unique, such a match for me. I already feel like you ‘get’ me, and I’d like to explore your services.” Breathe it in. It could happen to you.

I know because I get calls like this
from perfect prospects a lot,
sometimes several times in a day.

It happens because for over 15 years I’ve been integrating the Law of Attraction into my designs, marketing, and networking, and using smart marketing strategies with an authentic flair. I have discovered that when I share my passion authentically in a way that promotes everything I’m up to, I attract just the right people to me, my perfect customers, vendors, and collaborators.

This free webinar is designed to help conscious business owners and spirit-preneurs like you to navigate the internet landscape to discover the easiest, thriftiest, and most powerful strategies and tools you can use to attract your most perfect peeps straight from the Internet.

I’ll be revealing some of my closest held secrets to such things as

• Getting to page one of Google or even DOMINATING the page for my keywords
• Attracting over 30,000 Twitter Followers
• Getting hundreds of people to read my blog in one day
• My #1 Money Making Internet Marketing Strategy
• How I can Attract Perfect Customers in a Pinch Without Even Turning On the Computer

Please join us on February 16th and bring a friend!

Go forth and attract!
Julia D. Stege, MFA
Magical-Marketing.com
707-823-3316

*We have found that most folks who take our free classes love to learn more from us on a regular basis. Therefore, we include a free subscription to the Magical Marketing Newsletter when you register in any of our free courses. The Magical Marketing Ezine is a free weekly tips and events notice for folks who want to attract perfect customers. You may always unsubscribe from our emails using the included link at the top of each mailing.

Here’s what I learned when doing a bit of research on the topic (I was considering an iPhone with AT&T) Here’s what stopped me: AT&T has given a whopping $522,500 to House Tea Party Caucus members from 2009-2011.  Think Verizon is better?  Verizon Wireless pumped thousands into the campaign coffers of Rand Paul and Marco Rubio and Ron Johnson, all Tea Party-backed Senators.

We need real change, not lip service. That’s why I take action with CREDO Mobile. CREDO is a mobile phone company just like AT&T or Verizon Wireless — except, unlike them, CREDO works with us for progressive change.

CREDO gives 1% of charges to amazing nonprofits like Mercy Corps, Planned Parenthood and the ACLU, and they’ve raised over $67 million in the last 25 years.

As a CREDO Customer, I agree with their values AND love their service. But frankly, $67 million looks like chump change next to the $522 mil AT&T gave the Tea Party.  That’s why I’m promoting CREDO to my friends who support positive change, and they offered us both a sweet deal:

Here’s the Special Deal

If you sign up to be a CREDO customer, they’ll give you a CREDO bill credit for the cancellation fee on your current mobile contract (up to $350) and give you 10% off your monthly voice fee for 2 years, plus they’ll give me $100. Pretty good, right?

If you want to find out more, go to http://action.credomobile.com/tellyourfriends2012/January/MSfriend.html

Or call one of their cool customer service people at 866-689-0099

Make sure to mention my name and phone number so I get credit! 

My Name: Julia Stege
My Mobile Phone 707-843-1917

Thanks for reading.

Contact:
Annabel Ascher
Magical Marketing
Online Marketing Manager
www.Magical-Marketing.com
Annabel@Magical-Marketing.com
+1. 707.823.3316

Branding Expert Julia Stege Launches New Marketing Agency for Conscious Entrepreneurs and Small Businesses: The Company’s Magical Marketing Method^TM infuses Law of Attraction with Brand Design and Internet Marketing

Sonoma County, CA – January 17, 2012 – Many entrepreneurs, consultants, artists and healers are feeling scared and frustrated about our uncertain economy and wondering how their business will make it.  Marketing has become more important than ever before while our customers rely more heavily on the Internet. Even referral-based marketing requires a compelling, effective Internet presence so that potential customers can check out businesses before committing to making contact.

The problem is many business owners who have avoided marketing in the past did so because they believe that traditional marketing methods conflict with the mission and purpose of their heart-felt offerings. In short they hate marketing.

After running a graphic design studio for 16 years called GraphicGirlz.com, branding and Internet marketing specialist Julia Stege (internationally known as The Magical Marketer) has created a new brand, Magical Marketing^TM, to promote what she sees as a completely new paradigm for marketing.

“I’ve always known that conscious entrepreneurs require a totally different approach to marketing than is usually employed by businesses who will say anything and sell anything to earn a buck,” says Julia Stege founder of Magical Marketing^TM, a Sonoma County branding and marketing firm launching their new international brand in January. “Magical Marketing^TM is about attracting perfect customers authentically rather targeting them with endless hype. In this new economy, authentic marketing is working better than ever. Our revenues have grown by over 37% in the last year alone. This and the results our customers are seeing show this new paradigm for marketing works and it’s time to get our message out to the international community.”

What is this mysterious new paradigm for marketing? It has to do with the Law of Attraction which states that “Like Attracts Like.” Ms. Stege had been studying metaphysical arts for decades when she realized that this age-old knowledge could be used in marketing to help businesses attract ideal clientele. While running her design studio GraphicGirlz.com, Julia received several certifications in Law of Attraction Coaching and integrated them into her branding and design services with magical results.

Stege explains, “The marketing practices of the past center around trying to manipulate the buying practices of consumers with bloated promises and scare tactics. This approach fails with today’s conscious entrepreneur. The new paradigm is about being honest, authentic and even vulnerable. The key is in allowing the world to see the real you. This real you is irresistibly attractive to your ideal customers because ‘Like Attracts Like.”

What is the process? “A simple explanation for this methodology is three-fold”, points out Stege.

“First we work together to clarify your authentic brand message. Rather than trying to predict what people want and catering to that, we go deep within to discover your essence, what makes you unique and wildly attractive to your perfect customers.

“Then we collaborate to determine the best ways to project your essence to the world, the words and imagery that conjure up the emotional and intellectual experience of you. These become the foundation for your unique brand message and image.

“Finally we create online marketing tools like websites, blogs, and social media pages that consistently broadcast your new brand to the world.”

Stege will deliver a webinar presentation to celebrate the launch. Enttled “6 Steps to Creating Yo Wildly Attractive Brand,” the complimentary webinar will address the reasons Stege felt the need to uplevel her own brand and offer listeners assistance in determining whether their brand needs changing in the new year. To learn more and register visit www.Magical-Marketing.com.

About Julia D. Stege, MFA
Julia D. Stege, MFA is an award-winning Branding and Website Designer, Internet Marketing Consultant, Speaker, Writer and Strategic Attraction CoachTM.  Julia founded Magical-Marketing.com to help conscious entrepreneurs attract their perfect customers through beautiful and effective marketing pieces combined with the powerful Law of Attraction.  Julia has art directed such noted projects as the branding, product and restaurant design for California’s Raw Food Chain Café Gratitude, and websites for 6-time Best Selling Author Iyanla Vanzant, and environmentalist Julia Butterfly Hill.

WOULD YOU LIKE TO REPRINT THIS ARTICLE IN YOUR BLOG OR EZINE? You may reprint this article if you include the entire unedited article along with my bio and this notice. Please notify me by commenting below if you do reprint this. Thanks!

When Ann Davidman, MFT first called me she had a great program to offer but her marketing far from matched her brilliance. We met in a cottage in the backwoods of Sonoma County to hash out the “Motherhood Is It For Me?” logo and aesthetic.  From that meeting on, Ann and I were a creative team, collaborating on the creation of her website and several marketing pieces. I really enjoy working with Ann and the work is an excellent example of Magical Marketing. Ann has been filling her programs and attracting clients from the Internet. ~ Julia Stege, Branding Artist and Visionary

Logo & Business Card Design

Website Home Page Design

See www.motherhoodisitforme.com

Website Template Design

Notepad Design

Post Card Design

Magazine Advertisement Design

Working with Julia was a dream come true.

I wanted one stop shopping. Julia not only helped me come up with branding, a business card and designed my website and marketing materials, she was able to take my ideas and create beauty that I could not imagine myself. I felt like she read my mind. Every time I said, “I don’t think you’re going to understand what I’m talking about,” she came up with exactly what I was trying to convey. My website is me & I love it. There is something magical about Julia. I never felt alone in this process. ~ Ann Davidman, MFT

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Barbara Robins, Principal of Zemira Healing says: “Brilliant, Julia! You are so much more than a designer. Being a Strategic Attraction Coach and an entrepreneur who has built your own sites gives you an understanding other branding and web designers don’t have. I found that each step in this website makeover process connected me with the right people and experiences at just the right time. It was amazing!”

“Online Oasis” Website Design

Interactive Home Page

Website Template Design

Business Card Design

CD Cover Design

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All designs and content ©1998-2010 by Julia D. Stege and Graphic Girlz