Magical Marketing | Law of Attraction Marketing, Branding and Website Design
Have you ever wondered why it is that a vast majority of business and marketing advisors urge entrepreneurs to conform in multitudinous ways, and yet when you think about it, everyone you know who is truly prosperous is a complete original? These original souls probably received very little encouragement at first because nobody had ever done what
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I speak with multiple people every day who are trying to give me a reason why they can’t be totally authentic. They don’t say it in exactly that way. They say things like (these are real things people have said to me in the past week): “I’m trying to appeal to a more main-stream audience
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Our businesses are always evolving, but we don’t always rush to change our brand with every change in our business, because brand consistency is so important. However, there comes a time for many of us that we realize we have outgrown our brand. That happened to me in 2011 but this realization was long in
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No matter what phase of our business we are in, we always want to attract more perfect customers… that is more customers who are more to our liking! Even if you have a lot of customers now, you could benefit from having a larger percentage of those being perfect customers rather than pain-in-the-butt customers, right?
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Have you been using one brand for a long time even though your business has changed? Are you holding back your message because your brand cannot contain your new perspective? A lot of business owners believe that they should never change their brand, but this is a misconception, one I held for many years. Due
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Have you have ever attended a marketing seminar and heard about the importance of discovering your “niche” market? Did you then go about trying to figure out what your niche is and having a hard time about it? Maybe you feel you don’t even understand what a niche is? niche (nch) n. 1.A cranny, hollow, or
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The Magical Marketing approach to branding is called Branding from the HeartTM because it starts with what is most important to you. When working with my branding clients, my objective is create the aesthetic that depicts their purpose, vision and personality beautifully while conveying their essence consistently throughout their marketing. The Soul Symbol is literally
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If you have experienced frustration around your website not attracting and engaging ideal customers, you are not the only one. I speak with dozens of people each month who have websites that are not working for them. Over the past 15 years that I’ve been designing websites, I have learned what causes the horrifying dilemma
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